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Accelerate growth
and see results
Reach your customers through
diverse platforms with custom solutions.
I want
to create awareness
Help me increase visibility for my brand and introduce my business to new customers.
I want
to generate leads
Help me capture the attention of a relevant target market.
I want
to acquire customers
Help me convert people who are considering my business into paying customers.
I want
to retain customers
Help me encourage existing customers to engage more with my business.
Reach and scale
Make use of MTN and ayoba’s vast channel & platform ecosystem to engage an extensive, inclusive subscriber base with the support of tailored advertising strategies driven by local market expertise.
- Launch channel and device agnostic campaigns across audience segments for more effective engagement
- Scale your campaigns across audience segments for more effective engagement
Precision Impact
Reduce wastage through targeted solutioning based off MTN and ayoba’s first party data! Make sure that your messaging reaches relevant audiences, ensuring an effective and economical approach to advertising.
- Access to rich first party telco data
- Demographic and Interests audience profiles
- Make informed decisions with advanced analytics
Unmatched engagement
Focus your marketing activities on an engaged audience that wants to interact with your brand. Tailor your content for the preferences of your audiences and ensure optimal reach on multiple platforms.
- Zero-Rated data solutioning enabling broader access
- Telco and other rewards for engagement
Trusted partners
Drive engagement across platforms
Verified first party data
User data is verified for precise targeting and accurate reporting
Create data-free experiences
Give your customers access to your content without using up their valuable data.
Drive engagement in digital & traditional
Drive engagement from MTN users regardless of device.
Communicate with an engaged audience
Customisable rewards incentivise your audience to interact with your campaigns, enhancing the appeal of your brand.
Launch campaigns on a full ecosystem
Reach your customers across platforms for an integrated approach to advertising
Track your marketing success
Get detailed insights so you can optimise campaigns based on accurate performance data.
A pan-African footprint
With a presence across multiple African countries, millions of
customers are within your reach.
Any questions?
How can MTN Advertising help my business?
MTN Advertising empowers your business by enabling targeted campaigns to reach MTN users. With precision targeting, an integrated ecosystem and innovative engagement solutions, you can maximize your reach and scale your business.
What types of targeting options are available for SMS campaigns?
Our campaigns allow you to target specific segments based on age, gender, location and device types, amongst other parameters. This ensures your message is delivered to the most relevant audience.
How does MTN targeting work?
MTN does not communicate directly to individuals. The data collected is anonymized and grouped into consorts/segments as part of the available opt-in database, which is then used for campaign targeting.
What is the significance of First-Party Data in MTN Advertising?
First-Party Data provides valuable insights, including psychographic and contextual information. This data is collected directly from MTN users onboarding and from their activity on the MTN network, allowing for recency and accuracy from a trusted/true source.
How does MTN collect user data?
MTN user data is collected directly from the user, from onboarding to network activity and cell tower connection.
Has the MTN user consented to being marketed to?
Yes! For advertiser promotional messaging, only users that have opted-in to receive promotional messaging are included in the base that can be communicated to. Users can, at any time, opt-out of receiving promotional messaging from advertisers.
How much messaging can be sent to MTN users?
For promotional messaging MTN follows hourly, daily, weekly and monthly frequency capping rules in line with government regulations, as well as MTN internal rules and regulations to ensure that MTN users are not spammed or irritated by messaging from advertisers.
How does MTN Advertising ensure data privacy and compliance?
We prioritize data privacy and adhere to all relevant local and international compliance standards. Data is handled with utmost security and in accordance with industry regulations.
Is MTN user data shared with external vendors?
Individual descriptive MTN user data is not shared with external vendors, however anonymized data, where required, is shared with key technological and data partners via data clean rooms to ensure security and privacy. User data is not shared with brands looking to use MTN Ads services.
How can advertisers benefit from Data-free Solutions?
Data-free Solutions ensure seamless access to users, regardless of data availability. This includes a data-free landing page, data-free video engagement, and data-free lead generation, allowing businesses to drive results without data charges for customers.
Is MTN Advertising scalable for businesses of different sizes?
Absolutely. MTN Advertising offers scalable solutions, accommodating the needs of businesses, whether for small, targeted campaigns or expansive outreach initiatives.
Can I measure the effectiveness of my advertising campaigns on MTN Advertising?
Yes. Our platform provides attribution towards client objectives, allowing you to measure the tangible impact of your campaigns, whether for brand awareness, lead generation, or sales.
How do I get started with MTN Advertising?
To get started, simply reach out to our dedicated team of MTN Advertising trusted sales partners. They’ll guide you through the onboarding process, helping you tailor your advertising strategy to achieve optimal results with MTN users.