Articles Archive | Insights from MTN Advertising

Articles

AI in Advertising

27/03/25

By Geoff Masuta – MTN Group Head of Advertising Market...

AI in Advertising

27/03/25

By Geoff Masuta – MTN Group Head of Advertising AI is ...

AI in Advertising

27/03/25

By Geoff Masuta – MTN Group Head of Advertising T...

Reach & Scale

16/10/24

In a global landscape, Africa contributes a modest 0.9% to...

Big Data

16/10/24

As third-party tracking cookies and mobile advertising IDs become obsolete...

Big Data

09/10/24

The need for higher-quality audiences is driving change in South...

Precision Impact

09/10/24

South Africa’s digital marketing industry faces a stiff challenge. Many...

Big Data

09/10/24

With data-driven marketing becoming more paramount, MTN is setting new...